A brand and digital experience for the future.
Cornell Bowers had a long history of breaking new ground. They needed a new brand identity and digital experience that was just as cutting-edge.
I led the end-to-end experience, beginning with discovery research and ending with their new website launch (and everything in between).
Content + Ecosystem Audit
Graphical Sitemap
Cornell University is an overlapping system—with programs, faculty, and centers criss-crossing departments and colleges.
Cornell Bowers is no different.
For this site, I conceived of information architecture that’s optimized for orientation and ease. Users know where they are in the Bowers digital ecosystem (College or department), and they can easily navigate between general and audience-specific information.
Experience + Design Concepts
We started with a digital experience strategy, which would define the strategic vision for Cornell Bowers (inclusive of its five subdomains).
Next, our UX team developed three experience concepts:
After we vetted and tested the three concepts, we resolved them into one. This was then picked up by the creative team, which spawned into three design concepts.
After we finalized the design system, I worked closely with engineers to ensure documentation led to accurate builds.
Simultaneously, I content-mapped 40 critical pages and did some website copywriting too.
Here’s the result ↓