Intelligence and Inspiration, the new BFFs.

Projects are unique, but the process is universal.

I follow a Learn > Create > Launch model that travels across all seasons and industries. You could be at any stage of these three or, perhaps, they’re all running simultaneously!

Let’s connect if you’ve got questions. You can also see what Forbes has to say about content strategists.

Diagram of a cycle with three stages: Learn, Create, Launch, connected by large yellow arrows
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LEARN

  • You already have a good idea of your brand and its position in the market. Let’s talk about the details required to make your brand memorable.

  • These range from scrappy to substantial. Let's talk about personas and customer journeys.

  • You might be optimizing existing digital experiences or validating early concepts. Let's talk about interviews, surveys, and usability testing.

  • You want all the intelligence. Let's talk about SEO, content audits, competitor research, and metrics that matter.

CREATE

  • With the rational and emotional talking points defined, it’s about giving your brand a pulse. Let’s talk about your brand story, brand pillars, and visual identity.

  • Once we’ve got the data, it’s time for a strategy to inform tactical execution. Let’s talk about digital strategy, SEO, social media, editorial calendars, and communication plans.

  • Ask any UX/UI designer, and they’ll tell you content is critical to product and experience design. Let’s talk about content design for wireframes and workflows.

  • You’ve got the strategy, templates, and/or designs—now it’s time to fill the containers with content! Let’s talk about copywriting, photography, and media production.

LAUNCH

You’re launched! Now what? Let’s talk about measuring and optimizing what you’ve created.

“A positive, insightful member of [our] team.”

—Agency Colleague

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Talent to team up with

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A woman with short blonde hair, wearing a navy blue off-shoulder top, sitting on a bed with white pillows, looking at the camera in a bedroom setting.

Joseph Campbell writes that when we follow our bliss, we’re met by “a thousand unseen helping hands.” Fortunately for me, those hands are visible.

Meet two experts who are passionate and skilled in their respective fields. Together we hustle to create searchable, memorable, and high-quality content—and together, we’re a full-suite service.

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Let’s invoke intelligence and inspiration.

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